Home » Media Management, Telecommunications, and Business Strategy by Richard A. Gershon
Media Management, Telecommunications, and Business Strategy Richard A. Gershon

Media Management, Telecommunications, and Business Strategy

Richard A. Gershon

Published August 14th 2013
ISBN : 9781299743762
ebook
454 pages
Enter the sum

 About the Book 

With today s dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move theirMoreWith today s dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries.The second edition includes updated research throughout, including material on major business and technology changes and the importance of digital lifestyle reflected in E-commerce and personalized media selection, such as Netflix and iTunes, and the growing importance of Facebook and social networking from a business perspective. Also included with this edition is a companion website that includes a sample syllabus, sample PowerPoint presentations, and links to relevant professional associations.