Home » Managing Today S News Media: Audience First by Samir A Husni
Managing Today S News Media: Audience First Samir A Husni

Managing Today S News Media: Audience First

Samir A Husni

Published August 11th 2015
ISBN : 9781483325002
ebook
232 pages
Enter the sum

 About the Book 

The business of journalism is in the midst of massive change. Managing Today s News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media expertsSamir Husni, Debora Halpern Wenger,MoreThe business of journalism is in the midst of massive change. Managing Today s News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media expertsSamir Husni, Debora Halpern Wenger, and Hank Priceintroduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce The 4Cs Strategy to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer s desire for choice and control makethis an unbeatable resource for students and managers alike who want to succeed in this changed media business landscape.